How It Works

Companies generally have a very good indication of their customers and therefore will have certain criteria when it comes to the respondents suitable for their projects.

To ensure we fill the criteria we will screen and identify the suitable respondents and invite them to participate in the project.

There are various formats market research can take, workshops, product testing, diary studies etc. but the usual format is a focus group. This is where we invite the selected respondents to a venue to discuss their thoughts, ideas, feelings and opinions on the product in question.

You are not prepared to give us your valuable time for nothing a cash incentive will be given for your participation. The amount varies from project to project, but can be around £45 plus for a group lasting approximately 2 hours. Quite often this incentive can be considerably more.